Instead of being a thinly veiled commercial, Why We Eat What We Eat is a genuine exploration and celebration of food. We were especially captivated by the episode on how climate change may change our diets shortly. The podcast benefits from a popular host with a bit of influencer power, authentic conversations and creative insights with guests from all walks of life. This show mixes investigative reporting with storytelling to provide fresh insights into the unseen forces that shape our eating habits, examining topics from the sudden kale craze to the evolution of Chinese food in America. Our second stop was Blue Apron’s new podcast, Why We Eat What We Eat. Podcasts like Hackable? show how a product solves a real-life need and demonstrates that need in authentic scenarios, keeping the listener hooked while subtly making the case that they should buy the product themselves. He gives vendor-neutral tips-changing passwords, avoiding public Wi-Fi, and the like. Hackable? doesn’t overtly promote McAfee, but it does position a McAfee employee as an expert capable of keeping you safe and demonstrates in every episode exactly why you need his expertise. )Īnd no, his advice isn’t to buy McAfee’s security solutions. The show has an investigative, Mythbusters -esque feel to it as white hat hackers recreate hacks while a flabbergasted host watches his accounts being breached (or his car getting broken into, or a hacked car wash trapping him inside. The host then spends the episode interviewing tech experts and white hat hackers to discover if these hacks are possible. Hackable ‘s episodes typically begin with a description of a fictional hack (examples from Mr. Formatted as an investigative look into hacking myths, this podcast from McAfee manages to be genuinely amusing while instilling in its listeners a healthy fear of hackers. But somehow, Hackable? has found a new approach to the conversation. Plenty of things being said about cybersecurity these days. Each of these branded podcasts taught us some interesting strategies that almost any business can draw from to make their podcasts successful-and they were pretty entertaining, too. But all three have managed to create podcasts that earn good ratings and amass a regular following of casual listeners. The three companies profiled below are all vastly different from each other. To answer that question, we went searching for some of the most engaging branded podcasts out there. So if you want to create a branded podcast, how do you keep audiences hooked for the long haul? It takes much more time and focuses to listen to a 20-minute podcast episode than it does to scroll through a brand’s Instagram feed. Listeners can’t skim podcasts like they can skim articles. Podcast marketing requires a level of commitment from audiences most other content forms don’t. Podcasts just may be the next big thing in content marketing -at least, that’s what a lot of the thought leaders are saying these days.
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